//What we accomplished for our clients
B2B eCommerce Platform
// Overview
About Our Client
As a specialist in the distribution of premium food market, our client is a supplier for HoReCa & FMCG players across Europe, many of which are leaders in their field.
Having an experience of over 25 years in the premium food market and managing a network of thousands of customers and products, the process of ordering and tracking deliveries is essential for business.
Client:
Under NDA
industry:
Food & Beverage
HoReCa
FMCG
Level of Services
Software development
Standardized ITMS Services
Business Need
Following the latest dynamics on the market triggered by a purchase behaviour that is digitalizing intensively, especially after the pandemic era, our client decided for a digital transformation of their sales processes, from order placement to customer care services.
Before adopting the customer self-service solution (e-commerce) created by Ropardo, the client’s sales process was conducted on the field and over the phone, based on a direct and time-consuming interaction between its sales representatives and their customers. As many of their customers are owners of chain stores, restaurants with multiple locations, our client wanted an eCommerce platform to automate the complex B2B transactions and relationships.
To cope with the large dimension of its business and ensure a smooth department collaboration, our client has complex business rules in SAP C4C managing entire business, sales and logistic flows. This means that the digital transformation with an eCommerce platform won’t work if the software solution doesn’t support their business complexity.
Solution
Our team developed a comprehensive B2B eCommerce platform that automates order placement and streamlines the work of sales representatives.
The B2B eCommerce Portal offers a rich product catalogue, a complex pricing & discounts management system, account and user management capabilities, a seamless order management system, secure
The great differentiator to which Ropardo brought its contribution and expertise was the seamless integration with the client’s ERP system, the SAP (plus SAP C4C). This allows a transparent and error-free communication between the sales activity and the rest of the business operations (invoicing, shipment, reporting).
Another key part of our solution is the dedicated mobile application that supports the B2B web platform, increasing usability among customers. By using the app, customers enjoy a personalized experience and can build trust in B2B business. This results in increased sales and revenue for our client’s business.
"Our business has seen a significant increase in sales and customer satisfaction since implementing the SAP B2B eCommerce solution. The platform has allowed us to streamline our ordering and inventory processes, resulting in faster and more accurate transactions. The mobile app is also a game-changer, providing our clients with on-the-go access to our products and services."
- Mark, Digital Growth Manager
Key Benefits
The B2B eCommerce Portal exploits the opportunities triggered by the growing digital behavior and allow the distribution company to:
Reduce operational costs
through automated sales processes and the reduction of time previously spent on repetitive tasks performed by the sales representative, such as stock consultation, returns tracking, etc.
Increase customer loyalty
by giving them a self-service tool to place their orders any time, remain in control of the order, instantly access offers and discounts, and reach for assistance fast
Support the sales department
by ensuring the sales representatives with extra time for market prospecting, easy promotion of products and offers, while new hires don’t start the customer relationship from scratch
Expand the business
by adding a 24/7 online sales channel/platform to the traditional direct-to-customer sales model
Differentiate from the competition
by providing the customers with a modern online B2B marketplace to be in control of their orders and attract digital generations of customers.
