//What we accomplished for our clients
B2B Mobile Commerce Application
// Overview
About Our Client
As a specialist in the premium food market, our client operates with the distribution and promotion of high quality products in the Retail & Food Services markets.
The client collaborates with valuable brands and providers across Europe, many of which are leaders in their field. Having an experience of over 25 years in the premium food market, the client aims to deliver high quality food to retailers and restaurants in a safe and professional way.
Client:
Under NDA
industry:
eCommerce
Retail & Food Services
technologies:
Liferay DXP, Java, JSP, Portlet Technology, RDBMS, Tomcat/JBoss, REST web services, AJAX
Business Need
The client is a long-term partner of ours for whom we had already developed a self-service B2B eCommerce platform integrated with their existing SAP system. You can check it out here.
The next natural step for the client was to deliver more value to their customers and extend accessibility of the platform. Thus they required a mobile version of their B2B eCommerce platform. With the increased number of transactions on mobile devices, the new self-service sales channel had to offer the same shopping experience as buyers are used to on B2C platforms.
The solution requested had to deliver a straightforward, user-friendly, and transparent purchase process.
Solution
After developing the e-commerce platform, Ropardo maintained a customer centric experience direction and designed a self-service m-commerce solution, synchronized with the web platform to ensure an accurate purchase flow. Through synchronization, customers can easily track their purchasing activities and stocks are updated automatically.
To deliver a holistic customer experience, our team incorporated vital features for a B2BmCommerce solution such as advanced search, complex pricing, order and payment management, synchronization with the web platform which is in turn integrated with the client’s SAP third system, etc.
The entire B2B m-Commerce solution retains the customer brand identity which is harmoniously transposed in the mobile experience.
Here’s an overview of the main components of the m-commerce platform:
Login screen
Built for secure user authentication but with user accessibility in mind, the login screen enables two key actions for a seamless customer experience: save my credentials & password reset functions.
Custom account
As the e-commerce platform allows the creation of multiple categories of users in a single account, at this stage the buyer can select a user (delivery point) from the list assigned to his or her account.
Product categories
While the buyer is navigating the catalog, the category menu stays fixed on the top of the screen, so it could be easily reached. A certain product can be added to cart directly from the list or from its PDP.
Home screen
It contains three key elements: a header with promotional campaigns, product catalog (products are split into different categories), a fixed menu in the lower section.
Product detail page
It contains essential details about the product, like images, price, SKU, in/out of stock info, and other core functions like add to cart and add to wish list buttons;
User profile
It allows viewing all notifications, credit limit feature, order history, refund option available when selecting a specific order, FAQ section, other profile details.
Shopping cart
It includes a clear and consistent layout, tracking inventory feature, and a visible CTA button.
Check out
The easy and intuitive checkout displays order details and applying discounts.
Complex pricing system
It includes discounts, credits and loyalty points.
"An effortless sales flow – this is the big difference we experienced after starting using the e-commerce solution Ropardo developed for us. Also, the fact that they used newest technology available and integrated the e-commerce solution in our operational flow fast and risk-free convinced us that the expertise of the Ropardo team is what we need long-term to keep growing our business."
- Mark, Digital Growth Manager
Key Benefits
The business value added by implementing a full option B2B mobile solution is tremendous. First of all, the client ensures an omnichannel experience for its users, which facilitates customer retention and business growth. Therefore, it increases potential sales opportunities by connecting with buyers online via a broad sales channel – mobile devices.
Our solution ensures fast browsing and simple transactions, enhancing customer experience. More than that, a mobile commerce application represents a competitive advantage and supports our client to stand out.
- Customer retention
- Business growth
- Competitive advantage
- Omni-channel experience
- Extended sales opportunities
- Seamless user experience
